Starbucks first contacted Sarah Kauss, founder of S’well, when the company’s growth began exploding. The director of marketing and public relations, Katie Garbis, started with the company when the number of employees had doubled in size. S’Well’s creates reusable, fashionable water bottles.
It was 2012 and the second year that S’well had been in business. The company’s stainless steel, eye catching water bottles were steadily growing in popularity. It surprised that Starbucks had noticed S’well’s growth. Kauss was a Harvard Business School graduate and Starbucks wanted her to share her story at their headquarters in Seattle. After Starbucks show interest in the company, S’well’s experienced a surge of business.
The product is functional and fashionable. It comes in a wide variety of designs, colors, and finishes. They are double insulated and non-toxic. They can keep liquids hot for up to 12 hours and liquids cold for up to 24 hours.
Currently, S’well employs 35 people and is receiving buzz all around the world. In 2013, the water bottles were seen at 120 different Starbucks locations and sold very well with no marketing or press.
The S’well business model stresses charity. The company supports UNICEF. They donated $100,000 to support the charity’s efforts to offer clean water to kids all over the world. S’well’s also supports Drink Up. It is a charity that encourages kids to drink more water. The company also supports American Forests which helps protect forest ecosystems that are being threatened.
Starbucks understands that our planet is our most valuable business partner. The well known coffee supplier does its best to decrease their environmental footprint by working on meaningful changes. They continue to build facilities and stores that are energy efficient, saving water and energy, taking time to invest in renewable energy, and taking time to look into new ways to recycle and make environmentally safe cups.